In the same way that most of the vastness of an iceberg exists below the surface, most of the work involved in creating a website is in the planning stage. A well-designed website has a well-developed plan, which is carefully designed around a business’s unique objectives. Principally, it should accomplish two things: First, it should tell visitors, very quickly, who you are, what you do, and whom you do it for. Second, your website should act as a hub for engagement. We have all heard the expression, ‘All roads lead to Rome’. Well, all roads should lead to your website, and once there, your visitors should be given many reasons to hang around, and come back again and again. Essentially, your website should not be designed to attract only people who are ready to make a buying decision now; it should attract anyone who qualifies as a prospective future customer.